Raghava's Blog

Experiential And Experimental Learnings

Social Media

Soch.la social cricketing platform for cricket fans

by 1 Comment

[ad#Leader board]

I don’t know why I am not able to concentrate on my writings these day’s. Any how with out any cheesy sales or promotion letter I would like to introduce Soch.la the world’s first social cricketing platform. Worldcup 2011 is here and excitement is building as India has made it’s way to Semi finals and I don’t think people would like to watch and talk about cricket world cup 2011 with in their group of friends or with in their circle. We all want to share, cheer, chat about our favorite teams and Soch.la makes it very simple where ever you are in this world.

World’s 1st Social Cricket Platform.

Rather than just ‘watching’ cricket, Soch.la offers you to ‘enjoy’ cricket with your friends. We have already experienced the platform in couple of earlier matches in this World Cup with a group of 500 people and it was real fun. Interestingly, the speed at which they are publishing score is ahead of most other online portals.

I invite you to join me in today’s BIG match between IND & SA to experience it yourself. How? It’s simple!

1. Visit http://soch.la
2. Login using Facebook (Press” Allow” if prompted from Facebook)
3. Chose today’s match btw IND & SA (starting 2:30 PM)
4. Connect, Comment, Share, Like, Invite Friends, Poll… and much more!

See you on Soch.la!

I personally loved the platform because it stores my conversations and I can make a whole new group of friends.

[ad#Leader board]

Online Marketing Enthusiast Family Updates

by Leave a Comment

Few months back I wrote a blog post about the online marketing
enthusiast group which is very active, as I told in that post I really
became a part of that family. Yes now this community is another family
for me in Bangalore. I never thought that we will grow at a rapid pace
and today we got support and mentoring from IIM Bangalore NSRCEL which
is a kind of stepping stone for success of the community.
In last 3 months we are continuously getting new unique registrations
and continuously people are conversing with us on linkedin group or by
E-mails. We are trying to grow the community and bring all the Digital
Marketer’s less than one platform in India.

Since our efforts are showing results we took a special interest and
trying to take this community to next level. We are trying to engage
with our registered users, take their inputs and trying to setup some
standards. We meet every week in order to plan, brain storm ideas and
do the analysis of where we are, what we want to do this month,
identifying the speakers etc. the good sign for me and the community
is getting support from IIM Bangalore NSRCEL which gave an immense
strength to us.

We are being mentored by MR. Surya of NSRCEL and under
his guidance we are taking the community to next level.
This month the event is focused on the subject of Best Practices of
Digital Marketing where Jayashree will share her knowledge with
community. IIM Bangalore is generous to offer their premises for the
event and I request all to register for the event as soon as possible.

Four elements which build trust and authority in social media

by Leave a Comment

There is lot of hype in the market that social media is ruling the marketing world. In fact people do not understand the power of social media marketing and how they can use it for optimum profits. There are big corporates and small business owners who are using social media to generate more leads and sales, but some of them are doing it correctly and some are being pulled into the death hole of it. Social media means having social conversations with other individuals, groups who are having similar thoughts, tastes or ideas etc. but most of the marketers are not able to understand the ladder of intimacy and why they must have a close relation before they sell any product or service.

For example there is a boy who is meeting women in a restaurant. He cannot expect to take a ring and say I would like to marry you in his first interaction; the output of such action is the girl running away. This is similar in the virtual world of internet or social media. The first thumb rule of any social conversation is to build trust and authority. The first mistake any marketer does is to push the product or service when people start interacting with him. He is not aware that “customers don’t like to be sold, they love to buy”. Trust and authority are the two elements which are hard to establish, but will generate revenue, sales, leads etc in the long term if established properly.

Some people ask how can I build trust and authority in the market which I do business. Now that internet is available in each and every part of the world this can be done in many ways. The four tools which I use to do this are
1. twitter
2. linkedin
3. facebook
4. blog

Twitter is a micro blogging platform and this has just turned the world of social media and how people see it. It is a place where the message is delivered in 140 characters and if used properly this 140 characters of message is a secret weapon.

Linkedin.com a place where all the professionals meet virtually. Linkedin has got more than 60 million professionals registered with them and this is growing day by day. Linkedin has got groups and answers section which can be used to build trust and authority.

Facebook the largest social networking which has got more than 500 million users and overtook the Google traffic in USA on March 13 2010. If people know how to use facebook properly they can generate more leads and sales solely from this source.

Having an official blog creates more trust in the customers mind and creates brand value. Business owners must regularly update the blog about the market/industry in which they are experts. Regular blogging about your industry give the feeling that you are an expert in your field/area of subject.

Managing The Social Presence

by Leave a Comment

It is becoming difficult for me to manage my social profiles, keep updated and replying to the messages. I was a full time online geek some time back and that time it looked so easy and now that I am in a full time job it is becoming difficult. I am getting less time to do the same activities which I use to perform earlier like tweeting, social networking, replying to messages, participating in forums etc. I thought to myself do I need to do all these activities now………the answer is a big NO.

Late back I was a full time online marketer doing consulting, running websites, ad campaigns etc but I am free from all that and there is no point in doing any of those activities when I have a job which pays every month. But it’s not money, I love the work which I do and I don’t want to leave it, so I setup this blog and started off again doing what I love. But I am finding difficult in performing some of the activities like keeping my self alive on micro blogging like twitter.

I was in search of a solution and thinking how can I keep myself alive on these networks. If you have a solution which will help me to perform these activities in a minimum time with great results do let me know in comments section.