Hi folks after a great week end I am back here to share my insides of what happened during the week end and what is going happen…….As I told in my earlier posts that I am going to start off with podcasting and video casting, I think the time has come that I must kick off and start some where. So I am starting my podcasting and I would like all of my readers to be a part of this.
There are couple of changes going on the blog design too. One of my friend from tqphosting is working on the blog theme and design. I replaced my earlier theme with cool looking light weight theme for now , which helps my readers to read the posts more conveniently than before. I am working towards my logo and integration of social platforms too.
The first podcast is going to be all about me, what I do and how you all can be part of my future podcasting shows. there is a lot of activity which I would like to share……….but in my nexts posts.
Being a visually impaired and user of a screen reader I always point the websites, blogs and web 2.0 pages which are not accessible to screen reader. From last couple of months after I started my blog I am taking a special interest in the area of accessibility. I am trying to learn and understand the web accessibility and thinking to move to all areas of accessibility, as they are going to play a major role in my career. Being a web marketing consultant it is always to have hands on knowledge on web accessibility and according to me an accessible website make a lot of difference in the areas of SEO and user experience.
Web accessibility refers to making the website comply with the web standard guidelines given by the w3schools.org. Some websites follow these guidelines and some doesn’t, late recently Google started ranking websites which load faster. In this scenario site which has flash and whose code is not clean dropped their rankings as they are not complying with web accessible standard guidelines. In India web accessibility is not taken very seriously, but websites who are the big players like yahoo, Google, Amazon etc started to concentrate. On account of this job opportunities opened in the area of web accessibility for visually impaired.
Currently my blog is not fully accessible as there are no heading tags and according to me there are some more areas which must be tested and rectified. I am in the process of getting my site accessible and trying to provide the best user experience for all targeted visitors. I want my visitors to list their concerns with my blog in the comments section, so that I can take necessary steps.
People who would like to talk to me on the subject of accessibility please feel free to comment and I will get back to you all.
There is lot of hype in the market that social media is ruling the marketing world. In fact people do not understand the power of social media marketing and how they can use it for optimum profits. There are big corporates and small business owners who are using social media to generate more leads and sales, but some of them are doing it correctly and some are being pulled into the death hole of it. Social media means having social conversations with other individuals, groups who are having similar thoughts, tastes or ideas etc. but most of the marketers are not able to understand the ladder of intimacy and why they must have a close relation before they sell any product or service.
For example there is a boy who is meeting women in a restaurant. He cannot expect to take a ring and say I would like to marry you in his first interaction; the output of such action is the girl running away. This is similar in the virtual world of internet or social media. The first thumb rule of any social conversation is to build trust and authority. The first mistake any marketer does is to push the product or service when people start interacting with him. He is not aware that “customers don’t like to be sold, they love to buy”. Trust and authority are the two elements which are hard to establish, but will generate revenue, sales, leads etc in the long term if established properly.
Some people ask how can I build trust and authority in the market which I do business. Now that internet is available in each and every part of the world this can be done in many ways. The four tools which I use to do this are
1. twitter
2. linkedin
3. facebook
4. blog
Twitter is a micro blogging platform and this has just turned the world of social media and how people see it. It is a place where the message is delivered in 140 characters and if used properly this 140 characters of message is a secret weapon.
Linkedin.com a place where all the professionals meet virtually. Linkedin has got more than 60 million professionals registered with them and this is growing day by day. Linkedin has got groups and answers section which can be used to build trust and authority.
Facebook the largest social networking which has got more than 500 million users and overtook the Google traffic in USA on March 13 2010. If people know how to use facebook properly they can generate more leads and sales solely from this source.
Having an official blog creates more trust in the customers mind and creates brand value. Business owners must regularly update the blog about the market/industry in which they are experts. Regular blogging about your industry give the feeling that you are an expert in your field/area of subject.
After lot of effort and help from friends and family I got my blog up and running it for a while. Last week some thing happened which screwed my blog totally. I was trying to put one of my pod cast and updated the post. Some thing happened which shocked me, all my posts, comments are not visible. I thought for a minute that my blog was hacked and the hacker deleted the content. I got some help from Mohan and he suggested talking to my hosting provider. As he suggested I had a live chat with them, they asked to repair the database and if the problem still persists they asked to get in touch with security team.
Magically the repair option got back all my content, but even before I enquired the technical team for solution I tried my own methods like deleting plug-in, deactivating and reinstalling word press. During this move some errors took place which might be or might not be rectified. Now I found that my threaded comment plug-in is giving trouble by showing some error and stopped functioning. I am not able to reply to comments and interact with my users. I cannot effort to change the theme. I am trying to test all possibilities and looking at all options.
One thing I learned from this is I must have lots of patience and energy to deal with these kinds of small problems. Ok now I am off to rectify my comments system plug-in.
Every day after coming back from the work, the important thing for me is to switch on my laptop and do some work like checking my mails, tweets, reading newsletters etc. I try to finish as much work as I can and the final item ion my list is to post a new blog entry. This is some thing which I am not doing regularly and I keep thinking no worries will do it tomorrow.
Tomorrow….that is never happening and I am slowly I started to neglect by not even opening my blog at least once a day. So I decided to pull my self and give it a priority. I started to think why am I doing this, what is it stopping me to give importance to my blog and the answer is lazy ness, carelessness etc. there is no one who will ask if I don’t put a post there so I took for granted and I keep postponing the work which I am doing for my own self satisfaction. I am planning my day in such a way where I finish most of the work in the limited time which I got. Today I decided to give a place to my blog in my daily schedule and keep the fire alive.
My blog is a source of inspiration to me and I keep reading to write some thing new here. In that process I learn spellings which are of massive value to me. So when I write I try to improve my writing skills and spellings which are helping to improvise my inner personality and thought process.
The truth is I lack good writing and speaking skills which I am improving through this blog .
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