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You are here: Home / Web Marketing / Non-Profit Marketing in India

Jan 31 2011

Non-Profit Marketing in India

Non-Profit Marketing is one of those wrongly understood concepts in the online marketing space. Generally, more often than not,we tend to neglect people working for non-profit organizations and regard them without respect or dignity. This might be due to the misconception that non profits are money making machines and are formed to gain donations and to ‘enjoy’ that money; in other words, use the money obtained from donors for other expenses or entertainment rather than the purpose for which it is intended and for which reason the NGO was formed. But this is not the real situation at a lot of non profits. They do a lot of credible work and unfortunately, that work is not projected properly due to lack of resources or understanding.Clearly, I am speaking about countries such as India where social stigma is attached to NGO’s and people are more often valued by the salaries they draw rather than the value addition they impart to the society.

However, situation is changing rapidly and this is one area which is a niche market and is not explored by many marketers.
During 2010 February, I heard about Beth Kanter who visited India and was amazed about how she is using social media and technology to evangelize non profits in the West, in turn giving them a media outreach. Her web log bethkanter.org is a resource hub for any one who wants to step into non profit marketing transform the society with technology as powerful weapon.

I strongly felt that this is the arena I would like to grow in and I am in the process of finally getting things done. With in few days, I will be launching my new blog digitalchallenger.com which is hugely concentrated on the non profit marketing and also about my agenda of the projects/ workshops which I will be conducting in the next few months.

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Written by Raghavendra Satish Peri · Categorized: Web Marketing · Tagged: non profit marketing, social media

About Raghavendra Satish Peri

Raghavendra Satish Peri is a digital accessibility evangelist working at Deque Systems as Product Manager [Accessibility]breaking web accessibility & mobile accessibility challenges. He authors an Accessibility Blog at DigitalA11Y.com & is galvanizing the adoption of accessibility by inspiring the local tech community with meetups and mentorship. He propelled this thought by founding HelloA11y.com, a community of accessibility professionals, developers and enthusiasts. When away from his computer, Raghava can be found at local cafes & restaurants sampling cuisines, attending local meetups, listening to audio books or writing on his Personal Blog at raghava.in.

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Comments

  1. Shrinidhi hande says

    February 1, 2011 at 1:11 am

    Best wishes Raghav

    Reply
    • Anonymous says

      February 4, 2011 at 8:25 pm

      Hey enidhi thanks a lot..

      Reply

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