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You are here: Home / My Life / TED / Melinda French Gates: What nonprofits can learn from Coca-Cola

Feb 06 2011

Melinda French Gates: What nonprofits can learn from Coca-Cola

Melinda French Gates: What nonprofits can learn from Coca-Cola

This was the first result that caught my eye’s when I was searching some information of how non profits can leverage the power of marketing and I was really impressed by this TED talk. In this video Melinda spoke that cause is more powerful and the way message conveyed, must reach it’s right audience.

In this video she took the example of how coca cola uses the data and analytics, take spontaneous actions and benefit out of it. If every non Profit realizes this, there will be a huge change in the society .

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Written by Raghavendra Satish Peri · Categorized: TED · Tagged: non profit marketing, TED

About Raghavendra Satish Peri

Raghavendra Satish Peri is a digital accessibility evangelist working at Deque Systems as Product Manager [Accessibility]breaking web accessibility & mobile accessibility challenges. He authors an Accessibility Blog at DigitalA11Y.com & is galvanizing the adoption of accessibility by inspiring the local tech community with meetups and mentorship. He propelled this thought by founding HelloA11y.com, a community of accessibility professionals, developers and enthusiasts. When away from his computer, Raghava can be found at local cafes & restaurants sampling cuisines, attending local meetups, listening to audio books or writing on his Personal Blog at raghava.in.

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