Melinda French Gates: What nonprofits can learn from Coca-Cola
This was the first result that caught my eye’s when I was searching some information of how non profits can leverage the power of marketing and I was really impressed by this TED talk. In this video Melinda spoke that cause is more powerful and the way message conveyed, must reach it’s right audience.
In this video she took the example of how coca cola uses the data and analytics, take spontaneous actions and benefit out of it. If every non Profit realizes this, there will be a huge change in the society .